Selling your Insurance Agency in a Tough Market

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Posted on Thursday November, 13 2008 | 0 Comments

Today’s tough economic market makes for an added hurdle in selling your insurance agency. Lines of credit to purchase an agency are harder to come by and individuals are more hesitant to make a financial commitment in the current unstable financial conditions.

 

In order to move your agency, it is important to take extra steps to ensure that your insurance agency is seen by the smaller pool of available buyers. By utilizing Agency4SaleListings.com for advertising your insurance agency for sale, you’ve already take the first step to getting your agency out there and noticed by potential buyers. Below are a few additional points of consideration for optimizing the sale of your insurance agency.

 

  • Optimize your listing on Agencies4SaleListings.com. Make sure that you have added remarks to your listing that highlight the tremendous potential in your agency to a buyer. Use language that entices buyers to make contact with a strong call to action. We are available to assist you in optimizing your listing wording to make it as strong as possible.

  • Include a photo in your listing. If you have a great location, store front, interior space, etc., make sure that you show it off on your listing. You can include a picture at no extra cost to enhance your listing and make your agency stand out from the crowd.

  • Upgrade your listing. Consider upgrading your listing from a standard listing to a premium listing that is featured on the home page of Agencies4SaleListings.com. This will ensure that your insurance agency for sale listing gets maximum exposure to potential prospects.

  • Spread the word. Contact Area, Regional or District Managers of captive or independent insurance companies to let them know your agency is for sale so they can notify any of their agents that are in the market to acquire additional insurance agencies. Send them a link to your listing on Agencies4SaleListings.com for their convenience.

  • Utilize your networks. If you are a member of a professional network, such as on the website LinkedIn.com, post on the discussion boards about your insurance agency for sale and include a link to your listing on Agencies4SaleListings.com.

  • Allow for Extra Time. If you are considering selling your agency, but aren’t sure if the time is right, consider listing your agency confidentially to gauge the response and to allow for the extra time it may take in selling in the current market. If you are ready to sell now, make sure to get your listing up immediately to get the process started.

  • The price is right. Check what other agencies are selling for in regards to their commissions and number of policies in comparison to their asking price. Make sure you are not pricing yourself out of the game. While it’s important to list your agency at a reasonable price, don’t under price your agency where you end up hurting your long term goals. It may take several months to find the right buyer for the right price, but the right combination will pay off for you in the long run.

 

We wish you the best of luck in the sale of your insurance agency. Agencies4SaleListings is your premium site for promoting your agency and connecting you with potential, qualified buyers. Please contact us for any assistance in optimizing your current listing or sign up your agency today to get the process started.